THE PROBLEM with airport luggage
meet marshall
Marshall is a highly driven entrepreneur and the CEO of three companies. His demanding schedule requires frequent travel, often with essential items critical to managing and expanding his businesses. However, Marshall is acutely aware of the risks associated with traveling with valuable belongings, including theft, damage, and loss.
To navigate these challenges, Marshall requires a suitcase that offers more than just storage—it must provide unparalleled security, durability, and peace of mind. He needs a solution designed to safeguard his possessions while minimizing the stress of travel. Marshall seeks a suitcase that is theft-resistant, highly durable, and engineered to prevent misplacement, ensuring his focus remains on his work, not his luggage.
THE Rough Ideation
The aim of the ideation process was to address the question:
How can we design the ideal suitcase that protects your belongings before, during, and even after theft or loss?
During this process, you can see the exploration of various perspectives on security, attempting to tackle the challenge from multiple angles. Focusing on asking as many questions as possible to think of all potential theft scenarios, while also considering:
How can we improve the overall suitcase experience?
