THE CONCEPT
“By the time the weekend comes, I don’t want to stare at another screen watching something that won’t improve my physical or mental health.”
As an office worker spending most of the week indoors staring at a computer screen, Brian loves to spend his weekend camping, admiring the nature and wildlife around him.
MARKET RESEARCH
SPLITTER
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Large size
Difficult to carry, store, and transport easily
Only used for large splitting/chopping
Hard to use for any small/delicate tasks
No axe head protection.
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$45.99 - $155.99
MODULAR
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As the hatchet is used, the screw-like connections become looser and looser, which could cause injury
Multiple steps needed to assemble the hatchet
No axe head protection
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$17.99 - $75.99
STANDARD
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Mainly used for smaller, more careful tasks
Hard to use for any large chopping or splitting work that needs to be done
No axe head protection.
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$12.99 - $47.99
FOLDING
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Although intuitive, if the clasp mechanism that secures the hatchet head were to fail while in use, causing irreparable damage to the user
No axe head protection
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$21.99 - $110.99
